Learn now what Inbound Marketing is all about
Inbound Marketing: Definition Inbound marketing is a type of marketing that focuses on creating and sharing content that...
We Are Umatter
YOUR Inbound Marketing Agency
We’re an Inbound Marketing Agency located in Athens, Greece.
We apply the Inbound Marketing Methodology and help, both B2B and B2C, companies attract high-quality leads and become Thought Leaders in their industry.
About Umatter
Offering YOU Value is our Purpose
We are more than just an Inbound Marketing Agency. We are a group of people passionate about the latest and most effective trends in marketing, such as Inbound Marketing, Content Marketing, and Lead Generation.
Reach Your Ideal Client
Via Inbound Marketing, your business will be in a position to attract ideal clients by engaging people using a humanistic and personal approach while providing, at the same time, solutions to their needs, pains, and desires.
Build Authority & Dominate
Instead of creating content that is broad and focuses on a lot of groups, Inbound Marketing will let your business establish its authority in its niche market by focusing on a segment.
Over time, your business will be able to build the reputation of being a subject-matter expert. As a result, more and more targeted people will visit your website for information and convert to clients.
Our Driving Force
The Inbound Marketing Methodology
Attract
The first step of an Inbound Marketing Strategy. At this point, your business must attract the right people (buyer personas) with valuable content that will establish you as a trusted advisor with whom they want to engage.
Engage
At this point, your business has to further educate the people it has attracted. It needs to offer insights, information, and solutions that align with their desires, pain points, and goals. As a rest, when the time comes to buy, they are more likely to buy from you.
Delight
Inbound Marketing does not end with a successful purchase. Your business has to provide help and support to empower your customers to find success with their purchases. This is a great way to convert them from clients to promoters of your business.
Complete Transformation
Transform Your Marketing and Sales Process
Create A Persona
Drive Traffic to Website
Lead Generation
Convert Leads to Clients
Create A Persona
A buyer persona is a semi-fictional and detailed description of people who belong to your target audience.
Think about these potential customers as if they were real people. This will allow you to craft marketing messages targeted specifically to them.
Buyer personas will allow you to focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your business
As a result, you’ll be able to attract high-value visitors, leads, and customers to your business who you’ll be more likely to retain over time.
Drive Traffic to Website
You know what they say: Content is the King! You can’t get more website traffic without content. That’s why you need a Content Marketing Strategy.
Your business needs a blog where you can regularly publish useful, long-form content on your site. Content that will add value to your visitors, solve their problems, offer insights, and educate them about your business.
The more value you offer on your website, the more reasons people will have to visit it. This is a great way to establish your business as a Thought Leader in its industry, build trust and relationships with them, and, finally, increase your sales.
Lead Generation
Whether you own a B2B company, or whether you sell your products or services to B2C markets, Lead Generation is important to any type of business.
Lead Generation is an important part of Inbound Marketing. Because without leads, a company will not have the opportunity to attract the ideal potential customers (buyer personas), convert them to leads, and finally to customers. If you want your business to grow, it’s essential that you have a good strategy for lead generation.
Without lead generation, your company will face a hard time attracting new customers and sales opportunities. The process of getting in touch with people who might be interested in what your business offers starts the moment someone visits your website or hears about your product or service.
Convert Leads to Clients
The process of generating leads for your business can offer great results, but only if your business can convert potential buyers into actual clients.
Lead nurturing takes place after lead generation. It is the process of engaging and converting prospective leads into actual paying clients for your business.
Via Marketing Automation and other tactics, your marketing and sales team will work together because it is up to them to push potential customers to sales opportunities.
Their goal is to build a relationship with them and move them along their buyer journey, which makes it easier for them to convert leads and sell to them.
Testimonials
Clients that Trusted us
Our Blog
Latest Inbound Marketing Trends
Introduction to Buyer Persona
With so much information available, it’s easy to lose track of your target audience. That’s why the first...