Web Design & Development

We design and develop websites that don’t just inform visitors about your business. We want to turn them into leads that will actually buy from your website.

Website Design That Drives Leads

First of all, we design your Lead Generation Funnel. In other words, we need to clarify the lead’s journey from awareness to qualification.

The lead generation funnel is important because it will allow you to identify the actions and steps you want your leads to take as they move through the funnel.

We put the right content in front of them and plan our own touchpoints to influence the actions.

Lead Generation Funnel

A lead generation funnel is a well-executed process to generate leads. We reach the target audience and make them enter them at the top of the funnel. Then, you move them down the funnel until the hottest leads eventually make a purchase.

  • Awareness (Top of the Funnel):
    A visitor seeks answers to a problem of his own. He finds an article on your blog through Google and becomes aware of your brand.
  • Interest (Middle of the Funnel):
    The visitor reads some of your blog posts and begins to be interested in your business and what it offers.
    Finally, they see a lead magnet they want to download.
  • Action (Bottom of the Funnel):
    The visitor wants to download the lead magnet, so he fills in the form with his email and other details to download it. The marketing team scores the lead using demographics and online behavior via marketing automation and decides whether he is qualified or not.

Benefits of a Lead Generation Website

A website designed and optimized for generating leads can help your business reduce your cost per lead and increase the number of high-quality leads.

Apart from the above, there are more benefits for your business:

  • Improved and completed buyer’s journey
  • Improved Search Engine Optimization results
  • Increased Sales
  • Measurable engagement and results